Your About Us web page must be considered one of your most visited and highest ranked pages. Examine Google Analytics or different web site stats, currently? If it isn’t, your web site copy will not be the highest salesperson you want it to be.
Writing about your abilities and abilities might be tough. You do not need to sound too boastful. Nevertheless, that you must sound assured. You need shoppers and prospects to know that you’ve a particular ability price buying.
Potential prospects who click on your About Us web page have an interest; you simply have to reassure them you’re the best option Got everything you need.
These 7 suggestions will enable you to write web site copy in your About Us web page that sells.
1. Give prospects what they need
Folks go to your About Us web page to seek out out extra about your company. Let individuals know you personal a real enterprise that sells real services. Additionally, take into consideration the questions you are requested in gross sales calls? What data tends that will help you overcome objections and seal the deal? Put this data in your About Us web site copy.
2. Keep on with the information
We all know your corporation is excellent, industry-leading, world-class, and so forth. However says who? In the event you can validate these statements, add them to your web page. Nevertheless, in the event that they’re merely superlatives, go away them out. While you get precise information and figures, replace your web page.
three. Be your self
Smaller companies are inclined to need to add extra “fluff” to their About Us pages. Attempting to make your company seem bigger than it’s or have extra expertise can create awkward conversations if you’re requested to offer references. So simply be sincere. In the event you’re a start-up with little expertise, play up your deal with private service and shorter lead occasions.
four. Briefly point out
Whereas the About Us web page is about you, it should not be a “have a look at me” session. In the event you’ve earned awards, go forward and point out them. However simply select to spotlight a number of that resonate most with potential prospects. Bear in mind, you need to deal with the client by sharing the advantages of your services.
5. Ditch the inventory images
Folks like to purchase from different individuals. Including images of your self or workers members may help to personalize your About Us web site copy. However do not substitute real images for inventory images.
6. Search assist
Ask a buddy, colleague, and so forth. to learn your About Us web page earlier than you publish it. This particular person ought to be capable of inform precisely what you do from studying your copy. Can the reader rapidly reply who, what, when, the place and why? If not, then that you must rework your draft web site copy.
7. Overview and revise frequently
It is best to by no means consider web site copy as a accomplished mission. Overview and revise your internet content material typically as your corporation grows and modifications. Attempt setting a month-to-month reminder to evaluate your About Us web page and make enhancements.